Privacy Policy

Information We Collect

We collect the following categories of information:

• Information You Provide Directly: Name, business name, trade or industry, phone number, email address, mailing address, and any other information you submit through our contact forms, qualifying quizzes, calendar booking tools, or direct communication with us (including email, phone, and text).
• Payment Information: If you purchase our services, payment card or billing information may be collected and processed by a third-party payment processor. We do not store full payment card numbers on our own servers.
• Automatically Collected Information: When you visit our website, we automatically collect certain information through cookies, pixels, and similar tracking technologies, including your IP address, browser type, device type, operating system, referring URLs, pages viewed, time spent on pages, and general location information (city/region level).
• Communications Data: If you call, text, or email us, or interact with an automated receptionist or chat tool on our site, we may collect and retain records of that communication, including call recordings or transcripts where permitted by law, for quality assurance, training, and service delivery purposes.
• Information from Third Parties: We may receive information about you from third-party platforms you interact with in connection with our Services, including Meta (Facebook/Instagram), Google, and our customer relationship management and marketing automation platform provider.

How We Use Your Information

We use the information we collect to:

• Respond to inquiries, qualify leads, and schedule calls or consultations;
• Provide, operate, and maintain our Services, including any AI-driven receptionist, lead follow-up, scheduling, or review-request tools installed on your behalf;
• Send transactional communications, including appointment confirmations and reminders;
• Send marketing and promotional communications by email or SMS, where you have provided consent, and in accordance with applicable law;
• Process payments and manage billing;
• Improve our website, marketing, and Services through analytics;
• Detect, investigate, and prevent fraud, abuse, or security incidents;
• Comply with legal obligations and enforce our Terms and Conditions.

SMS and Text Message Consent

By providing your phone number and opting in through our website, forms, or booking flow, you consent to receive text messages from 5 Star Growth Systems, including appointment confirmations, reminders, follow-up messages, and, where you have separately opted in, marketing messages. Message frequency varies. Message and data rates may apply. You may opt out of text messages at any time by replying STOP to any message. You may reply HELP for assistance. Consent to receive text messages is not a condition of purchasing any goods or services. Carriers are not liable for delayed or undelivered messages. Mobile phone number information collected for the purpose of SMS consent will not be shared with third parties or affiliates for marketing or promotional purposes.

Cookies and Tracking Technologies

We use cookies, web beacons, pixels (including the Meta Pixel and Google Ads/Analytics tags), and similar technologies to operate our website, measure advertising performance, and improve user experience. These technologies may be used to serve you relevant advertising on other websites and platforms based on your interaction with our site (retargeting). You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website. We do not currently respond to "Do Not Track" browser signals.

How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party vendors who perform services on our behalf, including our customer relationship management and marketing automation platform, calendar and scheduling tools, payment processors, email and SMS delivery providers, advertising platforms (such as Meta and Google), hosting providers, and analytics providers. These providers are authorized to use your information only as necessary to provide services to us.
• Legal Requirements: If required to do so by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of 5 Star Growth Systems, our clients, or others.
• Business Transfers: In connection with a merger, acquisition, financing, reorganization, or sale of all or a portion of our business or assets.
• With Your Consent: For any other purpose disclosed to you at the time the information is collected, or with your consent.

Data Storage and International Transfers

Our Services rely on third-party platforms that may store and process data on servers located outside of Canada, including in the United States. By using our Services, you acknowledge that your information may be transferred to, stored, and processed in jurisdictions with different data protection laws than your own. We take reasonable steps to ensure any such transfer is consistent with applicable privacy law and that appropriate safeguards are in place.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide our Services, comply with legal, accounting, or reporting obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or anonymize it.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights and Choices

Depending on your location, you may have the right to:

• Access, correct, or update the personal information we hold about you;
• Request deletion of your personal information, subject to legal or contractual exceptions;
• Withdraw consent to marketing communications at any time (see Section 3 for SMS opt-out and below for email opt-out);
• Request information about how your data has been used or disclosed;
• Lodge a complaint with a relevant privacy regulator.

Canadian Privacy Compliance (PIPEDA and CASL)

We collect, use, and disclose personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. We send commercial electronic messages (email and SMS) only with your express or implied consent, in accordance with Canada's Anti-Spam Legislation (CASL). Every commercial electronic message we send includes a functional mechanism to unsubscribe, and we process unsubscribe requests promptly.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, request deletion of your personal information, and opt out of the sale or sharing of personal information, if applicable. We do not sell personal information as defined under the CCPA/CPRA. To exercise these rights, contact us using the information in Section 14.

Children's Privacy

Our Services are intended for business owners and are not directed to individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The updated version will be indicated by a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically.